The New Frontier in Transforming Data

Self-service data preparation is a modern solution to the age-old problem of converting messy data into an accurate, well-structured output for analysis. In short, self-service data preparation empowers a much broader set of users to explore complex data at scale, identify the right transformations, and, ultimately, have greater control over the end analytic output. Whereas before these business-savvy analysts depend upon their IT organizations to deliver the right data requirements, self-service data prep is democratizing the data preparation process.