The New Frontier in Transforming Data

Self-service data preparation is a modern solution to the age-old problem of converting messy data into an accurate, well-structured output for analysis. Self-service data preparation goes hand in hand with self-service analytics to empower a much broader set of users to explore complex data at scale, identify the right transformations, and, ultimately, have greater control over the end analytic output. Whereas before, these business-savvy analysts depended upon their IT organizations to deliver the right data requirements, self-service data prep is democratizing the data preparation process.