How Data Analytics Relates to Data Analysis

Isn’t data analytics the same as data analysis? Yes—and no. Though most use the terms interchangeably, data analytics  is a subcomponent of data analysis that involves the use of technical tools and data analysis techniques. Analytics tools may include programming languages such as R and Python or BI tools like Tableau. Through the help of these tools, data analysts are making exciting advancements in data analysis. So much so that, these days, there rarely exists data analysis without data analytics. Data analytics tools and techniques are driving new developments across organizations, such as building entire customer 360º profiles or understanding sales forecasting at a granular level with the ability to fold in more and more data. And so, “what is data analytics” could be better rephrased as “what isn’t?” as organizations continue to accelerate their use of analytics tools and techniques.