Data-Driven Marketing Analytics
Integrate and automate marketing data pipelines at scale
As marketing data grows in volume and complexity, Trifacta makes it easier than ever for marketers to utilize their data resources at scale – without having to rely on IT. Using Trifacta, marketers can easily onboard data from different physical and digital channels, prepare data pipelines to feed critical marketing applications, and deliver insightful customer experiences using data-driven insights.
Measure Engagement Across Channels
Marketing data originates from disparate sources in various formats: website engagements, CRMs, email chains, in-store systems, clickstreams, social media data…the list goes on. Trifacta solves the complex problem of unifying and standardizing this data, making it easy to analyze and measure customer engagement across channels.
Enable Self-Service Data Pipelines
Marketers themselves are the ones best suited to know what they need from their data, but data wrangling has historically been the domain of skilled data scientists and engineers. Trifacta plays a key role in allowing marketing teams to wrangle and pipeline their own data using an intuitive, visual, no-code data engineering interface.
Deliver Personalized Customer Experiences
Trifacta makes it easy to integrate data from numerous customer touchpoints and pipeline transformed data into downstream marketing applications. Use Trifacta to unlock your data resources and empower highly personalized customer experiences based on automated, real-time intelligence.
