Google

At Mediaveille we work with a large variety of data, including Google Analytics and Google Ads, Facebook Ads, Microsoft Advertising, Hubspot, Salesforce, and CRM data. The premium version of Google Cloud Dataprep by Trifacta allows our team to prepare these datasets easily and quickly and build entire Cloud Data Warehouse data pipelines with total self-sufficiency. Coupled with other Google Cloud Platform services such as BigQuery, Dataprep by Trifacta allows us to get the most of our data to deliver bespoke, cross-channel marketing analyses that guide and measure our customer’s digital strategy.

Early on, we recognized the benefits of building on top of Google Cloud Platform and a Cloud Data Warehouse, but needed a technology that would allow our data analysts to manage their own data pipelines instead of strictly relying on our data engineering team. Moving to Cloud Dataprep by Trifacta Premium, our analysts have more autonomy to manage and prepare their data than ever before, whether that’s leveraging Google Analytics data stored in BigQuery or migrating new data from or into Salesforce, which leads to enormous productivity gains.

With over a thousand stores and hundreds of thousands of employees, Woolworths Australia requires careful planning and optimization of our facilities to maximize returns. Every step to produce useful data insights, from data collection to advanced analytics, influence significantly the company’s strategy. With Cloud Dataprep new capabilities, such as orchestration, the addition of new connectors, and enterprise operationalization, we’ll be able to deploy Cloud Dataprep more broadly and guarantee repeatable and trustworthy data outcomes to inform our business.

The biggest bottleneck we see in organizations transitioning to the cloud for their analytics is data ingestion, preparation, and cleaning. Initially, organizations need to move data to a common cloud data lake or warehouse leveraging an ETL platform such as Cloud Data Fusion and once it’s there it needs to be exposed to end-users in a self-service manner for the specific use case they’re trying to execute. This is exactly why we partnered with Trifacta on Google Cloud Dataprep to provide our customers with the best cloud solution for data integration and data wrangling.

Cloud Dataprep by Trifacta has enabled several of our analysts and data stewards to automate complex data preparation routines, build large analytical data models, and work with files too large for Excel or Access. This allowed us to avoid piling more work on top of our heavily backlogged data engineering teams and more than doubled our development velocity. By empowering data analysts, stewards, and scientists to perform tasks that would otherwise require a full development team, Cloud Dataprep has the potential to help us substantially improve the speed with which we deliver value.

Cloud Dataprep allows us to quickly explore new datasets and its flexibility supports all our data transformation needs. Data preparation work at Merkle is now completed in minutes, not hours or days, accelerating our data preparation time by 90%.

SearchKings is a technology-based digital advertising agency. Our cloud data lake strategy on Google Cloud is an important component of our future efforts to define and defend our competitive advantage in a saturated marketplace. We chose Trifacta Premium because of its data preparation platform that fully integrated with Google Cloud. Trifacta’s solution will enable us to alleviate bottlenecks in our data pipelines. The Trifacta Premium offering combines the technological solution and the right level of customer support and guidance we were looking for

OFI Asset Management needed to consolidate and normalize numerous disparate source systems into one consistent view to serve all our business functions. With Cloud Dataprep by Trifacta’s native integration with the Google Cloud Analytics Suite and in particular BigQuery, we have been able to lay the foundation of our enterprise Cloud Data Warehouse strategy. By upgrading to Cloud Dataprep Premium Edition we are now able to leverage a comprehensive set of APIs with other advanced capabilities to propel us to the next level of automation with pervasive adoption of self-service analytics and full-transition to a data-led organization.