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Google Cloud

Gain advanced insights and analytics with Dataprep by Trifacta on Google


Trifacta Powers Google Cloud’s Native Dataprep Service

Google Cloud Dataprep by Trifacta is a native Google Cloud service jointly developed and supported by the two companies. Dataprep combines Trifacta’s award-winning, interactive data wrangling experience with the elastic scale of Google Cloud storage and processing. Dataprep enables data engineers and analysts to prepare diverse data & configure data pipelines to feed downstream analytics and machine learning initiatives on Google Cloud. Dataprep is available in the Google Cloud console, the Google Cloud Marketplace and adheres to the same consumption, invoicing and security principles of Google Cloud.

Learn about Dataprep Capabilities, Plans and Pricing
Dataprep Data Privacy and Security Frequently Ask Questions


Augment Marketing Analytics

Bring together diverse sources of marketing data from various Google services such as Google Analytics and Double Click to provide a more holistic view of your marketing campaigns.

Advance Cloud Data Warehouse Adoption

Enhance the quality and value of data available in BigQuery with Dataprep’s automated data cleaning and transformation capabilities.

Refine Your Cloud Data Lake

Empower analysts, data scientists and engineers to access and refine raw data in Google Cloud Storage in a centrally governed platform.



Supported Services

  • Google Cloud Storage
  • Cloud Dataflow
  • Google BigQuery
  • BigQuery ML
  • Google Data Studio
  • Looker
  • Google AutoML
  • Cloud ML Engine

“SearchKings is a technology-based digital advertising agency. Our cloud data lake strategy on Google Cloud is an important component of our future efforts to define and defend our competitive advantage in a saturated marketplace. We chose Trifacta Professional because of its data preparation platform that fully integrated with Google Cloud. Trifacta’s solution will enable us to alleviate bottlenecks in our data pipelines. The Trifacta Professional offering combines the technological solution and the right level of customer support and guidance we were looking for.”

“OFI Asset Management needed to consolidate and normalize numerous disparate source systems into one consistent view to serve all our business functions. With Dataprep by Trifacta’s native integration with the Google Cloud Analytics Suite and in particular BigQuery, we have been able to lay the foundation of our enterprise Cloud Data Warehouse strategy. By upgrading to Dataprep Premium Edition we are now able to leverage a comprehensive set of APIs with other advanced capabilities to propel us to the next level of automation with pervasive adoption of self-service analytics and full-transition to a data-led organization.”

“Early on, we recognized the benefits of building on top of Google Cloud Platform and a Cloud Data Warehouse, but needed a technology that would allow our data analysts to manage their own data pipelines instead of strictly relying on our data engineering team. Moving to Dataprep by Trifacta Professional, our analysts have more autonomy to manage and prepare their data than ever before, whether that’s leveraging Google Analytics data stored in BigQuery or migrating new data from or into Salesforce, which leads to enormous productivity gains.”

“With over a thousand stores and hundreds of thousands of employees, Woolworths Australia requires careful planning and optimization of our facilities to maximize returns. Every step to produce useful data insights, from data collection to advanced analytics, influence significantly the company’s strategy. With Dataprep new capabilities, such as orchestration, the addition of new connectors, and enterprise operationalization, we’ll be able to deploy Dataprep more broadly and guarantee repeatable and trustworthy data outcomes to inform our business.”

“The biggest bottleneck we see in organizations transitioning to the cloud for their analytics is data ingestion, preparation, and cleaning. Initially, organizations need to move data to a common cloud data lake or warehouse leveraging an ETL platform such as Cloud Data Fusion and once it’s there it needs to be exposed to end-users in a self-service manner for the specific use case they’re trying to execute. This is exactly why we partnered with Trifacta on Google Cloud Dataprep to provide our customers with the best cloud solution for data integration and data wrangling.”

“Dataprep by Trifacta has enabled several of our analysts and data stewards to automate complex data preparation routines, build large analytical data models, and work with files too large for Excel or Access. This allowed us to avoid piling more work on top of our heavily backlogged data engineering teams and more than doubled our development velocity. By empowering data analysts, stewards, and scientists to perform tasks that would otherwise require a full development team, Dataprep has the potential to help us substantially improve the speed with which we deliver value.”

“Dataprep allows us to quickly explore new datasets and its flexibility supports all our data transformation needs. Data preparation work at Merkle is now completed in minutes, not hours or days, accelerating our data preparation time by 90%.”

“At Mediaveille we work with a large variety of data, including Google Analytics and Google Ads, Facebook Ads, Microsoft Advertising, Hubspot, Salesforce, and CRM data. The premium version of Google Cloud Dataprep by Trifacta allows our team to prepare these datasets easily and quickly and build entire Cloud Data Warehouse data pipelines with total self-sufficiency. Coupled with other Google Cloud Platform services such as BigQuery, Dataprep by Trifacta allows us to get the most of our data to deliver bespoke, cross-channel marketing analyses that guide and measure our customer’s digital strategy.”