Gaining a competitive edge rests largely upon a business’ ability to pinpoint their customers’ shifting needs, preferences, and behaviors. With Trifacta, companies can segment large quantities of customer data—all from various channels and applications—into unique customer profiles, gaining a more accurate understanding of their consumer base.
Add years to the lifetime value of your customers by leveraging powerful interaction data to better understand—and proactively address—your customers’ needs. Gain valuable insight from each customer touchpoint to further build the products and experiences that customers love.
Gain deeper insight into your current marketing strategy to better understand which channels and formats offer the best ROI. Wrangle data sources from all touchpoints for a more accurate understanding of your customers’ behavior.
Drive more return customers by wrangling multi-structured customer data to personalize the customer experience with acute micro-segments and effectively upsell new products and/or suggest the next best offer.
Trifacta is enabling RBS to interrogate new datasets giving us a capability we didn't have before and we're using it to make a difference to our customer experience.