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Modern political campaigns at the local, state, and national level cannot be won without working with voter data. This has given birth to a wave of technology that has both influenced and insinuated itself into the fabric of modern politics. Peeking behind the curtain, NationBuilder Data Services Engineer Jim Harrold explores how this system utilizes data to help campaign strategists win elections.

""Trifacta brought an entirely new level of productivity to the way our analyst and IT teams explore diverse data and define analytic requirements. Our users can intuitively and collaboratively prepare the growing variety of data that makes up PepsiCo’s analytic initiatives.""

""We were actually able to shave the amount of time it took to do the analysis by [a factor of] six. Rather than having to do a tremendous amount of analysis, we’re actually readily able to start getting incremental data products out quickly.""