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Over the past few years, data preparation has emerged as a stand-alone category within data management and analytics. A technology category that originated out of joint research across UC Berkeley and Stanford, it is now recognized as a critical technology by end users, organizations and industry analysts alike. Data preparation has evolved tremendously since the category first emerged in 2015. So what’s new? How far have we come? Where are we headed in the future?

Listen to the on-demand version of our live webinar with Dresner Advisory Service’s Chief Research Officer, Howard Dresner, for an overview of the data preparation market. In the session, Howard reviews findings from his 2018 “Wisdom of the Crowds Market Study” on data preparation, compiled from end user responses.

The webinar covers the following topics:

  • How data preparation is being utilized within organizations – what users & departments utilize data prep?
  • What are the most critical features of data preparation technologies?
  • Differences between traditional ETL technologies and this new generation of data preparation tools.


Howard Dresner, Chief Research Officer — Dresner Advisory Services
Will Davis, Director of Product Marketing — Trifacta

Hosted by:
Bill Vorhies, Editorial Director — Data Science Central

""Trifacta brought an entirely new level of productivity to the way our analyst and IT teams explore diverse data and define analytic requirements. Our users can intuitively and collaboratively prepare the growing variety of data that makes up PepsiCo’s analytic initiatives.""

""We were actually able to shave the amount of time it took to do the analysis by [a factor of] six. Rather than having to do a tremendous amount of analysis, we’re actually readily able to start getting incremental data products out quickly.""