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Scaling Your Startup’s Marketing Intelligence on an AWS Data Lake

Sean Ma, Director of Product Management Trifacta, and Manjunath Vasishta, Director of Data Science and Engineering at Malwarebytes, discuss how startups can define new ways of managing information to accelerate and scale revenue generation. They break down how they’re using a data lake based system on AWS, in combination with a modern data preparation platform, to create an intelligent marketing pipeline. Sean and Manjunath share the critical technologies they are leveraging, how they’re managing data cleaning, and the efficiency and business gains startups can expect to see by deploying the same methods.