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Orange Silicon Valley Customer Case Study



With 263 million customers, Orange is one of the biggest telecommunications companies. To thrive in an increasingly aggressive market, Orange understood that it needed to better understand its customers’ behavior to produce more personalized products, in addition to optimizing network performance.  In this case study, we examine how Orange Silicon Valley, the company’s Silicon Valley-based innovation lab, radically reduced time spent preparing data and expanded the possibilities of how they could leverage data.