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Leveraging Cloud Dataprep by Trifacta, BigQuery and Looker for Marketing Analytics

The basis of effective marketing analytics is a huge variety of data—everything from Google Analytics or Facebook Ad data to internal sales reports and CRM data. Trifacta plays the key role of allowing teams to visually understand and format this increasingly complex data. With Trifacta, marketers can work off of an interface that is more advanced than Excel (but that doesn’t require their skills to be) in order to level up the data-driven initiatives they take on. It’s a new source of power for marketers to become even more data-driven.

In this demo, we take a closer look at how marketers can use Cloud Dataprep by Trifacta for data preparation, BigQuery for data warehouse storage and processing, and Looker for reporting and dashboarding as part of a self-service, end-to-end analytics solution for marketing analytics in the cloud. 

Watch this demo to learn: 

  • How Cloud Dataprep by Trifacta accelerates the process of cleansing, pattern-matching, and joining data
  • How to schedule data preparation jobs for automatic publishing to BigQuery 
  • How Looker leverages the output generated from Trifacta to create compelling, informative data visualizations