Digital marketing agency Callahan knows data like the back of their hand—it’s the foundation of any marketing strategy that they recommend to clients. But the amount of time they were spending tracking down and wrangling together different data sources was costing the Callahan team. They needed a cloud data warehouse that would centralize the many data sources they use, plus a way to easily replicate data to the cloud data warehouse.
In the latest Data Science Central webinar, you’ll learn how Callahan assembled a modern cloud data warehouse stack built upon Google Cloud Platform (GCP) that has dramatically improved the team’s efficiency and has led to big wins for Callahan’s clients. Critical to the team’s efficiency gains were two technologies that automated the process of transferring and preparing data: Fivetran and Cloud Dataprep by Trifacta.
- Learn how Callahan a SaaS-based cloud data warehouse stack has created a singular and trusted view of the data for all analysts
- Understand how Callahan quickly transfers many different data sources to its cloud data warehouse (e.g. SAP, LinkedIn, Shopify, Facebook, Salesforce, etc.)
- Hear how Callahan prepares and integrates these datasets in unique ways before analysis or reporting
- See the financial benefits of an automated cloud data warehouse
To learn more about our partnership with Fivetran, check out our blog on how Callahan improved their media impact by 90% by leveraging both technologies. Interesting in getting starting on wrangling yourself? Try it out for free here.