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Getting Started with Self-Service Analytics on BigQuery with Cloud Dataprep

The objective of self-service analytics is to empower data-driven professionals to create their own end-to-end solution
for their analytics, respond to their decision-making requirements, and research for insight. Self-service means that there
are no necessary dependencies on others to get the job done and that the technology in use is simple yet powerful and
scalable enough to be easily adopted by anyone to deliver results quickly.