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Why Trifacta

Empower analysts to interact with data in ways they never thought possible.

Why Wrangler
Why Trifacta

A Breakthrough Approach to Exploring and Preparing Data

To dramatically improve how organizations derive value from diverse data, an entirely new approach is required. At Trifacta, we have completely reimagined how analysts make data useful by leveraging the latest techniques in data visualization, machine learning, human-computer interaction and data processing.


Interactive Exploration

Trifacta presents automated visual representations of data based upon its content in the most compelling visual profile. In addition, every profile is completely interactive, allowing the user to simply select certain elements of the profile to prompt transformation suggestions.

Detailed visual representations allow for deeper data exploration, providing an automatic understanding of the data at its most granular level. Outliers and invalid data are easy to identify and correct, preventing faulty data from impacting downstream analytics.

Predictive Transformation

Every click, drag or select within Trifacta leads to a prediction—the system intelligently assesses the data at hand to recommend a ranked list of suggested transformations for users to evaluate or edit.

Unlike any other data preparation product, Trifacta empowers non-technical users to do more with their data by constantly guiding them through the process using intelligent suggestions powered by machine learning.

Intelligent Execution

Every wrangling step defined by the user is tracked and automatically compiled down into the appropriate processing framework, whether that’s with in-memory processing via Trifacta’s Photon engine or parallel processing frameworks such as Spark, MapReduce or Dataflow.

Users can expect best-fit execution based upon the scale of their data and types of transformations for unrivaled performance. Additionally, this selection is all done behind the scenes, abstracting the user from the underlying execution framework and optimizing for end-to-end efficiency.

Collaborative Data Governance

Trifacta provides extensive support for open source and vendor-specific security, metadata management and governance frameworks, providing a grassroots approach to how organizations have visibility and administration over the data wrangling analysts are performing.

In enterprise deployments, the ability of data wrangling solutions to interoperate with existing frameworks is critical to the ease of deployment and administration of customers and also doesn’t introduce another separate security framework for them to manage. Maintaining governance while empowering users is a critical attribute of enterprise data wrangling solutions.  

The Global Leader in Data Wrangling

Born out of over 15 years of groundbreaking research between Stanford and UC Berkeley, our team invented the self-service data preparation market and has worked tirelessly to establish Trifacta as the global leader in data wrangling.

#1 in Data Wranglers

Our data wrangling solutions have seen unmatched adoption, with usage in over 173 countries that amounts to over 30,000 users across 7,300 companies. From enterprise customers to individual users, we’re excited to solve the variety of data wrangling pain for data of all shapes and sizes.  

Rated #1 by Analysts and Media

Trifacta is routinely recognized as the top data wrangling vendor by leading industry analysts. In the 2017 Forrester Wave on Data Preparation, Trifacta was recognized as the leading vendor in the category. Dresner Advisory Services has ranked Trifacta as the top data preparation vendor over the past three years 2015, 2016 and 2017. Our unique approach to data exploration and preparation has also amassed attention from publications such as The New York Times, Forbes, and Fortune.

Invented Self-Service Data Preparation

Our roots are in cutting-edge research at Stanford and UC Berkeley, which led to the creation of the first self-service data preparation tool, DataWrangler. Since then, we’ve continuously innovated to provide the absolute best data wrangling solution for customers regardless of the shape, size or location of their data.  

Largest Global Data Preparation Ecosystem

Trusted by over 50 world-class technology partners, consultants and resellers, our best-of-breed approach complements a variety of existing analytic infrastructure and tooling. Trifacta has deep-rooted history with Tableau and was built from the ground up to integrate with Hadoop platforms for increased ease-of-use and enhanced security.

Experience a new approach to exploring and preparing diverse data for analysis.

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