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Hosted by

Joe Hellerstein
Joe Hellerstein

Professor of Computer Science,
UC Berkeley
Co-Founder, Trifacta

Jeffrey Heer
Jeffrey Heer

Professor of Computer Science,
U. of Washington
Co-Founder, Trifacta

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Better Data Science in Marketing with Zack Pike

Better Data Science in Marketing with Zack Pike

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Would you save $50 billion — if you had it? Data can help to reduce marketing waste. Zack Pike, founder of Magnetic Data Science, and veteran of the marketing analytics industry, talks to Data Wranglers Joe Hellerstein and Jeffrey Heer about using data science to help marketers reduce waste and uncertainty in their campaigns. #TheDataWranglers

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Transcript

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