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Trifacta Named No. 1 Data Preparation Technology in Ovum Decision Matrix for Self-Service Data Preparation

Trifacta received the highest technology assessment out of the eight major data preparation vendors evaluated

SAN FRANCISCO June 20, 2018 Trifacta, the global leader in data preparation, today announced it was recognized as a market leader in self-service data preparation in the first report on this topic by global technology research firm Ovum. The report, titled “Ovum Decision Matrix, Self-Service Data Prep, 2018-19,” assesses data preparation solutions based on quantitative measures of technology, execution and market impact. Ovum’s inaugural report further validates the growing need for independent data preparation options as a component of modern analytics strategy. The report is available to download in its entirety here.

“In this era of self-service analytics and exponential growth in data consumption, organizations require a more flexible, iterative approach to data preparation to allow non-technical business users to prep and consume data on their own terms,” said Paige Bartley, senior analyst for Data and Enterprise Intelligence at Ovum. “Trifacta’s independent approach to data prep is defined by best-in-breed functionality and provides the enterprise with maximum flexibility and choice in its IT deployments and broad support for a variety of end-user data consumption models.”

The market-leader recognition from Ovum is the latest in a string of accolades from respected analysts and independent research firms that rank Trifacta as the top-ranked data preparation platform on the market. Others include:

Trifacta’s data preparation platform allows customers to balance their needs for self-service and data governance. This accelerates the process of making data understandable and useful for analysis regardless of where it lives and how it is consumed. The company’s innovative approach attacks the bottleneck of data preparation through a unique combination of the latest techniques in data visualization, human-computer interaction and machine learning.

“Recognition as a leader by Ovum is yet another honor and milestone for Trifacta,” said Trifacta CEO Adam Wilson. “We’re pleased to see the growing momentum around data preparation with analysts expanding their coverage of data preparation as a standalone enterprise platform for operational and analytic workloads. The results of Ovum’s first report on the data preparation category provide additional evidence of Trifacta’s continuing leadership in this market and how our platform can help enterprises streamline the most tedious, time-consuming and critical part of the analytics process.”

Trifacta is poised to take advantage of the growing industry awareness of the criticality of robust data preparation platforms. The big data and business analytics market is expected to be worth $210 billion by 2019. Meanwhile, industry analysts predict data preparation technologies will be used in more than 50 percent of new data integration efforts for analytics by 2020, underscoring the need for solutions that transform raw data to serve valuable downstream purposes such as analytics.

Earlier this year, Trifacta announced $48 million in financing from new strategic investors, including Columbia Pacific, Deutsche B√∂rse and Google. Building on Trifacta’s threefold increase in customer count, the company is accelerating the development of its data wrangling platform and continuing expansion into the cloud and other geographic locations.

About Trifacta:

Trifacta is the industry pioneer and established leader of the global market for data preparation technology. The company draws on decades of academic research to make the process of preparing data faster and more intuitive. More than 50,000 Data Wranglers in 10,000 companies worldwide use Trifacta solutions across cloud, hybrid and on-premises environments. Leading organizations such as Deutsche Börse, Google, Kaiser Permanente, New York Life and PepsiCo count on Trifacta to accelerate time-to-insight and discover opportunities that drive success. Learn more at

About Ovum:

Ovum is a market-leading data research and consulting business focused on helping digital service providers and their technology partners thrive in the connected digital economy. We create business advantage for our customers by providing actionable insight to support their business planning, product development and go-to-market initiatives