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Trifacta Earns Top Ranking in First Comprehensive End User Data Preparation Study

Wisdom of Crowds Market Study from Dresner Advisory Services underscores leadership in emerging segment

San Jose, Calif. РStrata + Hadoop World РFebruary 19, 2015Trifacta, a leading Data Transformation Platform provider, today announced it has earned the highest ranking among 26 vendors in the Dresner Advisory Services first End User Data Preparation Study, part of the Wisdom of Crowds® Market Study series. The study examined end user data preparation as an important step in the ongoing trend of user empowerment and self-service business intelligence (BI).

The in-depth, 91-page study is an indicator of true market dynamics. The study includes a rich cross-section of customer input gathered across geographies, functions, organization size and vertical industries.

Download the full report here:

“End user data preparation has emerged as a key part of any analytics project. Well over half of all respondents to our survey consider end user data preparation either critical or very important,” said Howard Dresner, president, founder and chief research officer of Dresner Advisory Services. “Users are demanding tools that have the level of usability that lends itself to self-service and user autonomy.”

The study evaluated 26 vendors based on usability, integration, output, data manipulation and deployment features.

“We’re honored to be recognized by a leading industry analyst as the top data preparation vendor in the market,” said Adam Wilson, CEO of Trifacta. “The study validates our original vision of radically increasing productivity with data by delivering powerful transformation capabilities through an incredibly intuitive user experience to allow those who know the data best to do the data wrangling.”

The first Wisdom of Crowds® Market Study was published in 2010. The End User Data Preparation report is the latest addition to the research series, joining other reports such as Location Intelligence, Advanced and Predictive Analytics, Cloud BI, Collaborative BI, Embedded BI, BI Emerging Technologies and the Small to Mid-Sized Enterprise BI Market Study.

For a limited time, users can gain first-hand experience wrangling data through the Trifacta Trial Program. Interested users can sign up at the Strata + Hadoop World Conference today and tomorrow in the Expo Hall at Trifacta booth #823. The company is also accepting trial requests on their website at –

Additional Resources

About Dresner Advisory Services
Dresner Advisory Services was formed by Howard Dresner, an independent analyst, author, lecturer, and business adviser. Dresner Advisory Services, LLC focuses on creating and sharing thought leadership for Business Intelligence (BI) and related areas.

About Trifacta
Trifacta, the pioneer in data transformation, significantly enhances the value of an enterprise’s big data by enabling users to easily transform raw, complex data into clean and structured formats for analysis. Leveraging decades of innovative work in human-computer interaction, scalable data management and machine learning, the unique Trifacta technology creates a partnership between user and machine, with each side learning from the other and becoming smarter with experience. Trifacta is backed by Accel Partners, Greylock Partners and Ignition Partners.

Press Contact
Ashley Womack
LEWIS PR for Trifacta