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Trifacta Brings Award Winning Data Wrangling Solution to Europe to Accelerate ROI on Big Data

Leading Data Transformation Software Provider Announces 10x European Revenue Growth, Opens Offices in London and Berlin to Address Growing Demand

Logo_Stacked_ColorLondon – December 8, 2015 – Trifacta, the global leader in data wrangling software, today announced the opening of offices in London and Berlin. Trifacta allows analysts, data scientists and line-of-business users to more productively wrangle diverse data – a process that can take up to 80 percent of the analysis cycle. With Trifacta’s disruptive approach to data wrangling, users of varying technical abilities can discover, structure, clean, enrich, validate and publish data for analysis. Enterprises gain better insights and derive greater business value from their data. The office openings follow on 10 times revenue growth in Europe over the past year with users at more than 500 companies across 35 European countries, including Royal Bank of Scotland (RBS), Luxembourg Stock Exchange, UniCredit and Sanofi. The office openings also include the expansion of key European-focused partnerships with Cloudera and Tableau.

Big data fuels the improvement and quality of decision making, and ultimately organizational performance, according to International Data Corporation (IDC), which sees the big data technology and services market in Western Europe growing to $6.8 billion in 2018. By developing a local presence, Trifacta is better able to help European organizations capitalize on the big data opportunity.

Following tremendous success in the United States, including customer wins with global brands like PepsiCo, GoPro and LinkedIn, the European market will be fundamental to Trifacta’s plans for exponential growth in 2016. Trifacta allows enterprises to work more productively with data, helping to meet the needs of the growing big data market in Europe and establishing itself as the leading data wrangling software vendor in the region.

“We first met Trifacta through our Innovations Team on the ground in Silicon Valley, and were impressed from the outset with their ability to quickly derive value from diverse, unstructured data sets,” said Christian Nelissen, head of data and analytics at the Royal Bank of Scotland. “When we took a closer look and evaluated them against a range of large and small competitors, they stood out for their commitment to simplifying complex processes, something which is now really helping us to deliver great solutions for our customers. As such, we’re excited about the benefits we’ll see from the latest advances to Trifacta’s user interface and transformation workflow. With Trifacta as a partner, we are on our way to building a world-class data capability that will help us better understand and better serve our customers.”

Banks and financial institutions are striving to better understand their customers. In Ovum’s ICT Enterprise Insights survey of 500 retail banks, 57 percent of the surveyed CIOs responded that using information for business insight is among the top-three important trends in their organization for 2015. While there is a wealth of data for banks and financial institutions to use, working with huge, diverse data sets remains a challenge. With Trifacta, these organizations can cleanse and format data with standardized tools and processes, enabling them to reach their objectives of economies of scale and faster time to market.

Royal Bank of Scotland (RBS) needs to understand every customer touch point and interaction to create an end-to-end customer view, personalize services, avoid potential issues and market new products. A 360-customer view requires analyzing data from mobile, web, email, ATMs, social media and more. Using Trifacta paired with Cloudera, RBS can store, process and analyze large volumes of diverse data, reducing analyst time spent cleaning and structuring data for analysis.

To promote Trifacta’s expansion in Europe, the company will be hosting a technical demonstration with Cloudera on insider trade fraud detection at Cloudera Sessions in London, U.K. on Tuesday, December 8, 2015 at 11am GMT.

Supporting Quotes

“We are seeing incredible demand in Europe for technologies that solve big data’s complex problems and enable enterprises to work more productively and effectively with data,” said Michiel Kotting, partner, Accel Partners. “Trifacta is one of our early, successful investments in the big data space and is spearheaded by an amazing team. We’re thrilled to see Trifacta expand into the European market.”

“We are seeing a new market of tools emerging that enable end user analysts to prepare a variety of raw data sources themselves. While the need for these automated and self-service capabilities from data preparation platforms has been apparent for quite some time, the proliferation of Big Data and Hadoop has made the need for data wrangling solutions like Trifacta even more critical,” said Philip Howard, research director, Bloor Research. “We expect the market to continue to thrive in the coming years and Trifacta is well positioned to handle this growing requirement, with its ability to support the needs of diverse users from data scientists to data analysts.”

“We’re glad to see Trifacta expand into the European market and we view them as a great partner who can enable Cloudera customers to maximize the value they are able to deliver out of Cloudera Enterprise,” said Tim Stevens, vice president of Business and Corporate Development at Cloudera. “Our team in Europe has seen good traction within joint customers in financial services and life sciences and believe product-level integrations with Cloudera Navigator and Apache Spark will help accelerate that momentum.”

“As more companies in the region use big data technologies to drive value with their customers, they are finding an increased need for data productivity tools to simplify and expedite this process. We’re seeing significant traction in the market among customers and partners, and we’re extremely excited to expand to London and Berlin to help them,” said Jeremy Perlman, EMEA sales vice president, Trifacta.

Additional Resources


About Trifacta
Trifacta, the leading data wrangling solution for exploratory analytics, significantly enhances the value of an enterprise’s big data by enabling users to easily transform and enrich raw, complex data into clean and structured formats for analysis. Leveraging decades of innovative work in human-computer interaction, scalable data management and machine learning, Trifacta’s unique technology creates a partnership between user and machine, with each side learning from the other and becoming smarter with experience. Trifacta is backed by Accel Partners, Greylock Partners, and Ignition Partners.

Media Contact:
Nolan Necoechea for Trifacta

Lisa Corbridge for Trifacta
+44 (0)7595022811