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Trifacta Announces v3 to Bridge User Empowerment and Enterprise Data Governance

With Trifacta, customers like PepsiCo, Sanofi and Royal Bank of Scotland democratize the analytics process and derive greater value from diverse data

PepsiCo to present at Strata + Hadoop World on using Trifacta to dramatically reduce time to insight


San Francisco, Calif. – September 22, 2015 Trifacta, the leading data wrangling solution for exploratory analytics, today announced the release of Trifacta v3. This latest release establishes the requirements of enterprise-grade data governance for data wrangling. Trifacta v3 features an array of new User Experience enhancements designed to empower a broad continuum of users, from business analysts to data scientists, with the ability to productively wrangle data.

“Trifacta has brought an entirely new level of productivity to the way our analyst and IT teams work together to explore diverse data and define analytic requirements,” said Matthew Derda, CPFR analyst, PepsiCo. “With Trifacta V3, we’re excited to take advantage of the latest advances to Trifacta’s user interface and transformation workflow that will enhance how our analysts prepare the growing variety of data that make up PepsiCo’s analytic initiatives.”

Trifacta v3 will be demoed live at the Strata + Hadoop World conference in New York from Tuesday, Sept. 29 through Thursday, Oct. 1. At the conference, Trifacta customer PepsiCo will present how it utilizes Trifacta to dramatically reduce the time required to deliver analytic insight to the business and contribute to the company’s bottom line, in the session “How Pepsi Wrangles the Diverse Data of Consumer Packaged Goods.”

“From the very beginning, we have taken a human-centric approach to alleviating the burden of manual data transformation. In v3, we empower end-users to discover, experiment and collaborate with their data in a serious enterprise environment by addressing requirements including security, metadata management and operationalization all of which are key to IT operations and infrastructure,” Joe Hellerstein, co-founder and chief strategy officer, Trifacta.

Establishing Enterprise Data Governance for Data Wrangling
Trifacta v3 introduces collaborative, enterprise data governance and establishes the security, metadata and lineage, and operationalization requirements necessary for data wrangling environments on Hadoop.

  • Security
    Rather than implement a separate security framework, Trifacta’s latest release builds upon existing Hadoop security standards, including Kerberos. This allows IT departments to manage security within Trifacta and Hadoop in parallel, eliminating the need for a separate framework.
  • Metadata and Lineage
    With the integration of Cloudera Navigator, support for the Hive metastore and lineage visibility within Trifacta, v3 augments the transfer and visibility of metadata and lineage created through the wrangling process.
  • Operationalization
    With added support for enterprise schedulers Chronos and Tidal, Trifacta v3 enables advanced operational transformation workflows created in Trifacta to run on specific schedules, according to the production requirements of organizational IT teams.

Here’s what customers and partners are saying about Trifacta’s enterprise data governance:
“Empowering Sanofi’s scientists and data consumers with the ability to clean and prepare highly variable data in an intuitive, self-service environment is critical for the future of our analytics,” said Brian Ellerman, head of technology scouting and innovation, Sanofi. “No one has an army of data scientists, so putting these tools in the hands of the data generators and owners democratizes the process, while ensuring that appropriate security, governance, and data provenance are in place.”

“We first met Trifacta through our Innovations Team on the ground in Silicon Valley, and were impressed from the outset with their ability to quickly derive value from diverse, unstructured data sets,” said Christian Nelissen, head of data and analytics at the Royal Bank of Scotland. “When we took a closer look and evaluated them against a range of large and small competitors, they stood out for their commitment to simplifying complex processes, something which is now really helping us to deliver great solutions for our customers. As such, we’re excited about the benefits we’ll see from the latest advances to Trifacta’s user interface and transformation workflow. With Trifacta as a partner, we are on our way to building a world-class data capability that will help us better understand and better serve our customers.”

“Integrating Cloudera Navigator with Trifacta v3 is an important step to improving data lineage and metadata management within the big data ecosystem,” said Charles Zedlewski, vice president of products, Cloudera. “This joint solution will enable Hadoop users to capture the most relevant metadata created within Trifacta and then visualize the wrangled metadata within Cloudera Navigator’s lineage view.”

User Empowerment through Innovative User Experience
Historically, data wrangling – discovering, structuring, cleaning, enriching, validating and publishing data – has accounted for up to 80 percent of the analysis cycle and required highly technical individuals to perform manual coding or work with technical workflow mapping environments unfit for big, diverse data. The latest Trifacta release expands on the product’s intuitive visual interface with increasingly intelligent transform suggestions and greater connectivity to popular data sources.

  • Productivity
    In Trifacta v3, users can leverage a variety of different options when defining transformation logic to cater to different levels of technical ability. This release introduces Transformation Suggestion Cards, visual “card” representations of Trifacta’s intelligent transform suggestions, allowing a user to work in a framework that best fits their skill level.
  • Intelligence & Learning
    The v3 release introduces Automated Multi-Step Transforms designed to identify each delimiter or markup element within a dataset and automatically parse them out upon dataset registration to further accelerate the wrangling process.
  • Connectivity
    Trifacta v3 expands connectivity to popular enterprise data sources with added support for connecting to an array of data sources including, AWS S3, Excel files, Hive and more.

“According to our research, only 14 percent of organizations believe their current approach to data preparation is highly effective. The top two capabilities of End User Data Preparation tools according to organizations evaluating vendors are the product’s visual user interface and non-technical/non-programming user access. In our most recent market study of 26 End User Data Preparation vendors, Trifacta received the top ranking,” said Howard Dresner, chief research officer, Dresner Advisory Services.

“Data-driven innovation requires experimentation and exploration. With the release of Trifacta v3, we’ve reached a major milestone in our mission to empower the people who know the data best. Companies like PepsiCo, Sanofi and Royal Bank of Scotland are deriving greater value from diverse data sets and providing further validation for Trifacta’s intuitive data transformation platform,” said Adam Wilson, CEO, Trifacta. “We’re excited to see our customers working with diverse data in a secure, governed environment, while providing their users with expanded interface options to accommodate a workforce with varying data backgrounds.”

For a comprehensive overview and live demo of the v3 release, register for the Trifacta v3 webinar here.

Additional Resources

About Trifacta
Trifacta, the leading data wrangling solution for exploratory analytics, significantly enhances the value of an enterprise’s big data by enabling users to easily transform and enrich raw, complex data into clean and structured formats for analysis. Leveraging decades of innovative work in human-computer interaction, scalable data management and machine learning, Trifacta’s unique technology creates a partnership between user and machine, with each side learning from the other and becoming smarter with experience. Trifacta is backed by Accel Partners, Greylock Partners, and Ignition Partners.

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Nolan Necoechea for Trifacta