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For the Second Straight Year, Trifacta Recognized as the Top End User Data Preparation Vendor

Dresner Advisory Services’ report finds that over 80 percent of respondents view the ability to interactively sample data as critical, very important or important


San Francisco, CA – March 1, 2016Trifacta, the global leader in data wrangling, today announced it has been named the 2016 top vendor in Dresner Advisory Services’ second annual End User Data Preparation Market Study. This is the second consecutive year that Trifacta has been recognized as the leader in end user data preparation. Download the full 2016 report here.

“The Dresner Advisory Services’ findings echo the demand for self-service data preparation that we are seeing in the field. In 2015 alone, we added new users at more than 3,000 companies across 105 countries. The report also validates our approach to providing the most innovative and intuitive experience for wrangling data of all shapes and sizes,” said, Adam Wilson, CEO of Trifacta. “We’re thrilled to be selected as the number one vendor by Dresner Advisory Services for the second year in a row and look forward to helping companies unlock the potential of their data.”

The second edition study, part of the Wisdom of Crowds research series, examines current usage trends of self-service data preparation software that enables end users to effectively model, prepare, and combine data before analysis. The study addresses user perceptions and intentions around data preparation requirements, including usability, integration and manipulation features.

The 2016 report illustrates that data preparation is a critical component of the data strategy of organizations. The report also pinpoints the features most important to users of data preparation solutions:

  • More than three-quarters of respondents say end-user data prep is “critical”, “very important”, or “important.”
  • 65 percent of respondents “constantly” or “frequently” make use of end user data preparation.
  • More than 80 percent of respondents indicated that the ability to interactively sample data for testing of transformation logic is a “critical” or “important” feature for end user data preparation products.
  • Usability features were considered “critical” or “very important” by over 60 percent of respondents. Top usability features included a visual interface to view and explore in-process data sets, an interactive profile for refining data, and the ability to build and execute data transformation scripts without requiring programming expertise.

“In this year’s research, we found that an increasing number of organizations view end user data preparation products as critical to the success of their business intelligence and analytics success,” said Howard Dresner, founder and chief research officer at Dresner Advisory Services. “Congratulations to Trifacta on their first place ranking in our report again this year.”

In 2016, Trifacta has already been named a Delta-V Award winner for the big data platforms category by Enterprise Strategy Group (ESG). Last year, Trifacta was named a 2015 Ventana Research Technology Innovation award winner in the big data category and was also selected as a 2015 Red Herring Top 100 North America Winner, showcasing the company’s momentum in the big data space. Additionally, Trifacta was named to the The Channel Company’s 2015 CRN¬Æ Big Data 100, a recognizing companies that bring innovative tools, technologies and services to market.

Additional Resources

About Dresner Advisory Services
Dresner Advisory Services was formed by Howard Dresner, an independent analyst, author, lecturer, and business adviser. Dresner Advisory Services, LLC focuses on creating and sharing thought leadership for business intelligence (BI) and related areas.

About Trifacta
Trifacta, the pioneer in data transformation, significantly enhances the value of an enterprise’s big data by enabling users to easily transform raw, complex data into clean and structured formats for analysis. Leveraging decades of innovative work in human-computer interaction, scalable data management and machine learning, the unique Trifacta technology creates a partnership between user and machine, with each side learning from the other and becoming smarter with experience. Trifacta is backed by Accel Partners, Greylock Partners and Ignition Partners.

Media Contacts:
Nolan Necoechea for Trifacta

Danielle Guinebertiere
Dresner Advisory Services
978 254 5587