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Using data and analytics to better understand your customers

In banking, as with all industries, there are two ways to maximize profits – increase revenue or decrease costs. Using data and analytics to better understand your customers is one way to do both. Unfortunately, the financial services industry is facing many challenges when it comes to data and analytics.
Check out this solution brief to review the challenges and see how others are overcoming them.

 

""Trifacta brought an entirely new level of productivity to the way our analyst and IT teams explore diverse data and define analytic requirements. Our users can intuitively and collaboratively prepare the growing variety of data that makes up PepsiCo’s analytic initiatives.""

""We were actually able to shave the amount of time it took to do the analysis by [a factor of] six. Rather than having to do a tremendous amount of analysis, we’re actually readily able to start getting incremental data products out quickly.""