Consider the following scenario: you’ve just come back from a major marketing event with the event participant list and your sales team is eager to start calling the contacts to generate leads. But first, the list of contacts must be imported into your company’s customer relationship management software (CRM) so that their sales activities can be properly tracked. The problem? The list is riddled with errors, such as false phone numbers and inconsistent state names, and needs to be rid of irrelevant contacts, not to mention organized to fit CRM standards. 

This process—preparing and uploading customer data into an online environment—is what we call data onboarding.