SearchKings identified 3 specific challenges that they tried to address prior to implementing Trifacta:
How can we consolidate data from different platforms (Microsoft and Google) to a single view?
How can we leverage data insights to better advise our customers regarding their investment?
How can we enhance our value proposition when working with larger organizations that require flexible and scalable data feed as part of their solution?
How Trifacta Solved this Problem:
SearchKings is managing approximately $500,000 of digital spend every day. Optimization of campaign, attribution models, and data-driven decision making are at the core of customer offerings. Through engagement with Trifacta, SearchKings built data flows that introduced proprietary KPI that leverage data sets from various sources.
With Trifacta, SearchKings was able to combine award-winning technology and expertise to effectively support smaller organizations to implement new tools at scale; as a result doubling their customer base.
Deeper & Proactive Insights
Data optimization allowed for faster access to industry insights to make data-driven decisions and better advise clients on investments and marketing spend.
Data prep for self-service insight was a new initiative at SearchKings and with Trifacta’s team help they achieved their initial growth goals within six months.
Dataprep by Trifacta
SearchKings is a digital advertising agency that focuses on lead generation campaigns for small businesses in home services and professional services companies.
“Our cloud data lake strategy on Google Cloud is foundational to define and defend our competitive advantage in a saturated marketplace. We chose Dataprep by Trifacta because of its data preparation platform that fully integrates with Google Cloud. Trifacta’s solution enables us to alleviate bottlenecks in our data pipelines. The Trifacta offering combines the technological solution and the right level of customer support and guidance we were looking for.”