Neustar’s clients need to integrate a growing volume and variety of critical marketing data from social, digital and third-party sources. The company needed a technology solution that allowed them quickly adapt to the evolving marketing landscape in order to provide clients with better data, faster.
- Neustar needed to scale their process for preparing client data instead of having analyst teams work manually in Excel and SAS.
- There was no efficient way for Neustar analysts to explore and transform new, complex customer data, such as CSVs, text files or data from APIs.
Solution with Trifacta
- Trifacta automates data preparation tasks at Neustar for faster client onboarding, allowing analysts to profile and transform client data more efficiently.
- Neustar’s ability to onboard clients and accept complex inbound requirements is accelerated.
Neustar helps marketers grow revenue. Combining advanced analytics technology, scientific leadership and deep domain expertise, Neustar enables large companies to measure, predict and dramatically improve Neustar’s impact on revenue—typically generating a 20%-30% improvement in marketing effectiveness and 3%-4% revenue increase, yielding a 3x-50x first-year ROI. Neustar helps direct tens of billions of marketing investment dollars for clients in 45 countries, and is widely considered the market leader. For more information visit www.neustar.biz.
Blue Hill Research analyst James Haight provides his thoughts on the dramatic changes taking place in the information management industryRead Blog