Opportunity

MarketShare’s clients need to integrate a growing volume and variety of critical marketing data from social, digital and third-party sources. The company needed a technology solution that allowed them quickly adapt to the evolving marketing landscape in order to provide clients with better data, faster.

Challenges

  • MarketShare needed to scale their process for preparing client data instead of having analyst teams work manually in Excel and SAS.
  • There was no efficient way for MarketShare analysts to explore and transform new, complex customer data, such as CSVs, text files or data from APIs.

Solution with Trifacta

  • Trifacta automates data preparation tasks at MarketShare for faster client onboarding, allowing analysts to profile and transform client data more efficiently.
  • MarketShare’s ability to onboard clients and accept complex inbound requirements is accelerated.

Company Background

MarketShare helps marketers grow revenue. Combining advanced analytics technology, scientific leadership and deep domain expertise, MarketShare enables large companies to measure, predict and dramatically improve Marketing’s impact on revenue—typically generating a 20%-30% improvement in marketing effectiveness and 3%-4% revenue increase, yielding a 3x-50x first-year ROI. MarketShare helps direct tens of billions of marketing investment dollars for clients in 45 countries, and is widely considered the market leader. For more information visit www.MarketShare.com.

Resources

Blue Hill Research documents how Marketshare selected Trifacta as a data wrangling solution to accelerate data-driven innovation

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