GoPro’s product and services expansion has generated a tremendous amount of new data. Tapping into this wealth of information and leveraging it is critical to product development, marketing and customer support.


  • There are constant requests from business users for raw media data, but no way for the data engineering team to grant access in Hadoop.
  • Without access to the data, business users couldn’t define analytics requirements.

Solution with Trifacta

  • Trifacta empowers business users to access and prepare data faster.
  • With Trifacta’s user-friendly interface, GoPro’s analysts can profile and explore complex data in Hadoop themselves.
  • Speeds up the cycle of defining how data needs to be transformed for Tableau.
  • GoPro is able to more quickly able to respond to product issues and social media trends.

Company Background

GoPro, Inc. is transforming the way people capture and share their lives. What began as an idea to help athletes self-document themselves engaged in their sport has become a widely adopted solution for people to capture themselves engaged in their interests whatever they may be. From extreme to mainstream, professional to consumer, GoPro enables the world to capture and share its passion. And in turn, the world has helped GoPro become one of the most exciting and aspirational companies of our time. For more information visit www.gopro.com


Extreme Sports & Beyond: Exploring a new frontier in data with GoPro

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GoPro’s Team Demonstrate Their Use of Trifacta at Strata San Jose 2015

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