Increases Media Impact with Dataprep by Trifacta

Callahan sets itself apart as a marketing agency with its use of data. The agency collects data from a huge variety of sources that extend well beyond a client’s marketing function in order to best assess baseline practices and identify opportunities. This approach, while successful, was not without its challenges—preparing and integrating data pulled from SAP, LinkedIn, Shopify, Facebook and Salesforce, etc. was time-consuming and tedious. Working with demanding clients only exacerbated these challenges; it became a race against the clock for Callhan to prepare a given client’s data sources fast enough in order to communicate campaign results. As an agile team without dedicated data engineering resources, Callahan needed a solution that would allow everyday analysts to accelerate data preparation.