Saves Their Customers $300,000 a Year with Designer Cloud powered by Trifacta
BizDog focuses on mid-sized companies, a lot of work comes from private equity firm referrals. Almost every company has data sources from CRM systems, ERP systems, billing and customer support systems etc. Their clients are using manual processes to ingest data including Google analytics. Due to the data size with millions of rows and vLookups the process was not scalable and made it challenging to meet their business goals. BizDog also using other methodologies was assembling large datasets together to build scripts, clean and process data. In the process they faced challenging bottlenecks and were unable to easily provide insights on data lineage to clients when they were looking for it. With a customer base growing at 20% BizDog needed to develop a platform-based service offering.
How Designer Cloud Solved this Problem:
Designer Cloud powered by Trifacta delivers a collaborative self-service data engineering platform that has empowered BizDog and given them ability to automate and enable BI capabilities to allow for resultant data for client insights. This expanded marketing analytics has provided granular insights down to the keyword and acquisition level giving a lifetime value to customer spend. BizDog Group’s platform-based solution is now being marketed to companies globally.
Marketing analytics platform helps optimize keyword selection, resulting up to $300,000/Year savings
Pull Forward Revenue
Timely onboarding of customers has allowed for growth, the base is growing at 20%
Ability to provide daily ad-spending insights instead of ad-hoc analysis.
Internet Software & Services
Designer Cloud powered by Trifacta
BizDog’s business journey started over 10 years ago when their founder sold his accounting practice, wrote a book about using data analytics to grow revenue, and started speaking and consulting to companies around the world.
Today BizDog Group provides revenue and profit-driving insights for clients around the world by analyzing customer lifetime value from their very first interaction with the company.
“At BizDog we like to give opportunities to people to enter the analytics profession, who may not have traditional ‘data’ backgrounds. Remote work allows us to provide opportunities to various groups such as stay-at-home parents and single parents who need flexible schedules. Trifacta helps us with this as well since we don’t have to insist team members have strong technical skills. Instead we can hire based on the person’s values, attitude and life experience and grow them quickly into high-performing team members.”