Improve Customer Behavior Analytics with Data Wrangling

Customer Behavior Analytics and Big Data 

Big data presents a tremendous business opportunity in customer behavior analytics for the companies that are best equipped, ready, and able to transform raw data into insightful information. The first step in getting to improved customer behavior analytics is data preparation. The process of preparing data and transforming large and diverse datasets into useful information has long posed a number of very complex problems for companies’ analytics teams and IT staffs. Forrester reports that data analysts will spend up to 80% of their time preparing data for analysis.

Making the Most of Your Data Faster with Trifacta 

Trifacta offers a better way to prepare data for customer behavior analytics. Trifacta Wrangler is an easy to use data preparation solution that can streamline the process of preparing data for business analysis. Trifacta Wrangler helps companies attain more accurate insights faster through customer behavior analytics. We help you put decisions about data into the hands of the people who best understand how to make use of it. Trifacta Wrangler can be used by anyone in your organization, from IT users to data analysts to business users, you can depend on Trifacta to:

• Reduce the time spent on preparing data for analysis
• Understand the business value of your data faster 
• Empower your analytics team to directly engage the customer behavior data
• Enable data analysts to uncover data trends through data discovery and visual profiling

Uncover more about how Trifacta Wrangler can help your business find new value and insights in customer behavior analytics. Download our eBook introduction to data wrangling, Six Core Data Wrangling Activities.