Trifacta helps businesses to retain customers with a solution for churn analytics

Today, churn analytics have become an essential tool in the prevention of customer churn which can be an expensive toll on a business’s bottom line. The lost revenue alone is reason enough to want to prevent churn, not to mention the added marketing expenses to acquire new customers. While customer retention is typically seen as a lagging business indicator—as a business could only assess what has gone wrong after losing the customer— with increased data access, more successful companies have developed predictive churn analytics tools and practices to identify their at-risk customers and proactively prevent them from taking their business elsewhere.