Trifacta at HIMSS21 Building a Healthier World with Clean Data
If we were to pause and reflect on the past 20+ months, one major takeaway would be ‘Health Is Wealth’. As we strive to get back to a normal world, healthcare innovation must expand and accelerate on all fronts for a better tomorrow. At Trifacta, we are privileged to work with healthcare organizations around the […]
Leveraging Data Analytics to Enhance Athletic Performance: Part 1
Gathering Data and Identifying Key Variables If you’ve been watching the 2020 Olympics Games from Tokyo, you’ve likely come to appreciate how much effort is expended in achieving athletic excellence. Athletes are closely coached, monitored, and receive guidance on each performance. Their progress is tracked and recorded, and data plays a big part in the […]
Enabling the Modern Data Stack with the Unified Data Warehouse / Data Lake Architecture
Data continues to be the most relevant entity for any organization. This trend continues to gain steam with recent concepts such as “data is the new oil of the digital economy” and “data is the new software.” Companies are moving towards modern data architectures, especially with the cloud being the catalyst to enable scale and […]
BigQuery Optimization from Trifacta
Behind The Scenes
This is the second blog post in a series on how Trifacta integrates with BigQuery to achieve performance gains with data transformation using SQL queries from Trifacta recipes. In the first part of this series, we discussed how BigQuery Pushdown from Trifacta leverages the scale and efficiency of cloud data warehouses to process data quickly, […]
From Trifacta Recipes to SQL Scripts with Google BigQuery
As a leader in data engineering, one of the key focus areas for Trifacta is to play a key role in the modern data stack. Cloud data warehouses are moving from traditional ETL to modern ELT architectures and Trifacta plays an important role by enabling the “T” in ELT with advanced data transformation, at the […]
What’s New in Trifacta 8.5 Release
Time flies faster when you are having fun. It’s already a month since our last update on what’s new from Trifacta. Our innovation journey continues and we are happy to announce the latest 8.5 release from Trifacta. Below are the highlights. Efficient Data Management One of the key traits of the modern cloud data warehouse […]
View from the Summit: Multinational Food Retailer SPAR Makes Data Useful and Accessible, Fueling Growth During a Pandemic
Some of the most exciting discoveries you get to make as a new CMO are learning how customers use your company’s products to solve real-world business problems. It’s one thing to talk shop with your own product and sales teams; it’s another thing altogether to hear firsthand from customers themselves. I had the good fortune […]
How Callahan Improved Media Impact by 90% By Automating its Cloud Data Warehouse
What makes Callahan such a unique digital marketing agency? They start with front-end data analysis to inform client strategy—in other words, gathering as much data as possible (far beyond what would be considered standard marketing sources) to understand the client’s baseline business and marketing operations. The goal is pinpointing exactly wherein lies the biggest opportunity […]
Analyze YouTube Channel Data With Dataprep and BigQuery
You have launched your YouTube channel with great fanfare! You have posted your first few videos, and the likes and comments are starting to flow in – hooray! Now what? Obviously you have invested a lot of effort in launching your channel. You want to monitor how your videos are doing, and how the audience […]
Data Engineering for Data-Driven Marketing
Marketing departments know the value of data. After all, Marketing has been on the forefront of gleaning insights from data to foster positive relationships with new and existing customers and ultimately increase conversion rates and revenue. Harnessing data to more accurately target potential customers, personalize customer engagement in real time, and improve customer loyalty is […]
What’s New in Trifacta June 2021
We’re almost halfway through 2021 now! At Trifacta, we’ve been working hard this year to make data easier to work with so it can be usable and actionable, and reduce the amount of headaches data can cause. The last year and a half has probably caused you enough headaches already, and we want to make […]
Faster, Easier Data Engineering with Ready-to-use Templates
I work with a lot of data (who doesn’t?) and I need to make it usable and actionable to deliver advanced insights for my applications. I wish I could look at some ready-made examples, especially for common tasks and use cases and follow along. If you are thinking like me, look no further as I […]
Got Data? Make it work for you
There are different paradigms about data being the new oil or data being the new software. However, the key is to make data usable, trustworthy, and valuable to empower intelligent business outcomes. Our goal at Trifacta is to help our customers make informed, data-driven decisions with consumable data through the discipline of data engineering. Trifacta’s […]
Trifacta Legend May 2021: Casey Butcher of Rezco Asset Management
Trifacta Legends is a monthly award series showcasing users who are doing legendary work with data. Are you doing legendary work in Trifacta? Apply to be a Trifacta Legend HERE. Casey Butcher Assistant Dealer at Rezco Asset Management As a trader at Rezco Asset Management, Casey is involved in the execution of trades such as […]
Tracking Dataprep Metadata and Profile Results with Google Cloud Data Catalog
Maintain BigQuery data lineage by enriching Google Cloud Data Catalog tags with Dataprep metadata and profiling results Cataloging Dataprep Pipelines Google Cloud Data Catalog is the defacto metadata cataloging solution for your analytics initiatives on Google Cloud. Data Catalog natively and automatically captures BigQuery datasets, tables, and views, which gives you visibility into your data […]
Data Preparation for the Lakehouse
The Lakehouse represents a new way of implementing a data architecture. It combines the best benefits of data warehouse and data lake architectures. In particular, a Lakehouse combines the high performance and ease of use of a traditional data warehouse with the flexibility and low cost of a data lake. However, an organization seeking to […]
It Takes a Village to Raise a Cloud Analytics Platform
As a person passionate about technology and working to help customers better deliver on their mission goals, I spend a lot of time thinking about patterns across the myriad of customers I’m fortunate enough to meet and work with on projects. I’m continually learning, assessing and working to understand things and as I come across […]
The Road to Data Preparation
Over the course of my career, I’ve used my fair share of technologies to clean and transform data. I enjoy coding and love SQL. I built ETL pipelines for 10 years. I still use Excel (and Google Sheets) quite often in my product marketing role at Trifacta. When I first discovered data preparation technologies, I […]