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Trifacta Monthly Roundup: January 2022

February 1, 2022

Well, what a start we have had to the new year! We’re thrilled to share with all of you everything that’s happened in the month gone by, starting with the announcement of Trifacta being acquired by Alteryx. We couldn’t be more excited and pumped for our road ahead. Our data engineering journey continues to rock with new announcements, product launches, customer spotlight & special programs, new content, and a community challenge. Let’s get started.


We started 2022 with our biggest announcement about entering into a definitive agreement to be acquired by Alteryx. As enterprise customers deploy modern data architectures in the cloud, delivering actionable insights from data at any scale becomes critical. With a combined solution in the cloud, Trifacta and Alteryx will serve the needs of large-scale enterprises across teams of data leaders, data engineers, and data analysts from IT to lines of business. Our CEO, Adam Wilson described Trifacta in the best way possible as he talked about the history of the company and the road ahead. Adam said, “What started as a Ph.D. project in a dorm room has forever transformed the way people build data products. This is magic. Now, we get to do this bigger, better, stronger, and I’m super excited to be part of this next chapter.”

The announcement has been received positively across the board from industry leaders, analysts, and the press.
Paige Bartley from 451 Research says that the acquisition makes good sense to meet the requirements of data engineers, data analysts, and business users. In an exclusive article on Forbes, Adrian Bridgwater says the combination is a stronger blend of cloud data stability with data cleansing. The announcement attracted wide coverage in the press including VentureBeat, SiliconANGLE, Datanami, and ZDNet among others.

Customer Spotlight and Trifacta Programs

As we always say, customers are our rockstars and we live by the principle of “start with the user.” We’re excited to announce the relaunch of a popular program from Trifacta over the years. We relaunched “Trifacta Legends”, a unique program where we honor customers for their groundbreaking work with data. The program is now back with a brand new badge and features customers on the Trifacta Legends Hall of Fame. 

The first legend after the relaunch is Steve Wilkinghoff, Founder & President of BizDog. In this detailed blog post, Steve talks about how he and his team use Trifacta at BizDog and the benefits they gained.

Data Wranglers Podcast

The Data Wranglers Podcast hosted by our founders Joe Hellerstein and Jeff Heer continues to be popular with hundreds of downloads every week. If you have not listened to it yet, we’d love for you to check it out with the latest episodes from January 2022. One particular episode that we’d like to highlight is the chat with DJ Patil, who was the first U.S. Chief Data Scientist. One of the most influential data scientists in the world, Patil discusses the key role of data science in large enterprises, public health, and the criminal justice system in an exclusive chat you don’t want to miss.

DIY Data Season 2 Premiere

We launched season 2 of DIY Data with Trifacta, a series for data practitioners by data practitioners. After a hugely successful opening season, we premiered season 2 with our partner, Google. David Sabater Dinter, one of the product managers on the Google Cloud Data Analytics team demonstrated how you can design an analytics data warehouse using Dataprep from Trifacta, BigQuery, and BigQuery ML using Google Design Patterns.

With a focus on pricing analysis and optimization, David walked through the design pattern demonstrating speed and efficiency. You can check out David’s session as well as the episodes from the opening season on the DIY Data page. We’d love for you to sign up for our upcoming episodes that are going to be fun, educational, and inspiring.

New Customer Pages

We continue to update the customer section on our website to highlight new customer stories across different industry verticals and use cases. Our spotlight in January included new pages featuring Eli Lilly, OFI Asset Management, Washington State Department of Health, and Koffie Labs. As always, we are grateful to our customers for sharing their stories with us and for letting us be part of their journey.

Product Launch

Trifacta 8.11 release was launched last month with additional capabilities. Highlights included increased flexibility with dataset sample sizes, sampling job execution in BigQuery, new connectors, and more. Read the 8.11 release blog post for all details on this latest product release. You can also browse through the highlights of every Trifacta release on the “What’s New” page.

New Content

As it is commonly said, content is king and we love to create and share content with our audience. Our latest additions to the content library include two new ebooks; 1) Four keys to accelerating modern data engineering; and 2) Modernizing marketing analytics. Additionally, we have a new video demonstrating Trifacta, the data engineering cloud.

Community Challenge

Interacting with our community is always fun and enriching. We started the New Year with a Turkey Trot challenge for the Trifacta Community. Yes, we know Thanksgiving was a couple of months ago, but we thought of continuing the fun with our new challenge that involves transforming a messy Turkey Trot dataset. As always, we had several folks attempting the challenge making it interesting and difficult to pick a winner. We decided to go with two winners – Nestor Naranjo presents a creative approach to data wrangling for transformations. Adam Riley highlights a collaborative approach by integrating comments in the recipe making it easy to follow the transformation logic. The details of the solutions proposed by Nestor and Adam are on the challenge page.

We’re looking forward to your continued engagement in our community discussions with questions, answers, tips, tricks, ideas, and more.

Onwards and Upwards

It’s a wrap for now. We hope you enjoyed reading our updates. Stay safe and we’ll be back soon.