The consumer packaged goods (CPG) industry is notoriously volatile, with razor-thin profit margins and high competition. Companies must continually track shipments, warehouse stock, and consumer trends to accurately forecast sales and fine-tune their supply chains as necessary. In all of this, of course, big data is instrumental—CPG organizations rely on huge volumes of the most up-to-date information in order to make informed decisions.
In the following video, CPG & Manufacturing Lead at Cloudera, Dave Shuman, sits down with the Director of Data Science and Solutions Engineering at Trifacta, Tye Rattenbury, to discuss how organizations are wrangling big data to drive further innovation in the CPG industry. Specifically, they cover:
- How big data touches every point of the supply chain in a CPG company
- How companies are leveraging new data sources, such as social media, to better assess their brand and customer experience
- The unique opportunities that Cloudera’s Distribution of Hadoop affords, as well as Trifacta’s ability to directly involve business users with the data they need