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The NPD Group, Inc. Partners with Trifacta for Data Preparation to Improve Retailers’ Experience

April 27, 2020

The following is a guest post from Trifacta customer Bill Shope, Executive Director of Operations at The NPD Group, Inc.

Every business has the same challenge of staying relevant in a competitive market. For us, we wanted to redesign how we interact with data and offer our customers a better experience. We recently partnered with Trifacta to achieve this as they are the best of breed for data preparation.

The NPD Group, Inc. (NPD); is an American market research company based in Port Washington, New York. We operate in 20 countries and across more than 20 industries. At NPD, we measure how consumers shop across all channels, sourcing data from both retailers and consumers to quantify sales, share, distribution, and velocity. NPD provides clients a wide variety of services to meet their needs.  Our Retailer Tracking service sources point-of-sale data from retailers, distributors, and foodservice operators, measuring what’s selling at 1,300 retailers, across 300,000 stores. 

We selected Trifacta as our data preparation platform so that we can shift to a modern stack and retire old ETL and any legacy tools that have little to no resource support. The legacy systems that are currently deployed could restrict us from being competitive as the cost of managing these tools has become too expensive. Additionally, it has become increasingly hard to find people with the skills to maintain these legacy tools and even harder to train our internal people. This has caused a heavy dependency on IT, and we need more self-sufficient for our developers .

We have 870 retailers who are impacted by this technology change, so our solution has to be easy to use and more enhanced than their experience now. Moving away from legacy tools and bringing in modern and best of breed offerings not only helps us accomplish this but improves our client relationships. We strongly believe that Trifacta can help us provide our retailers with the best experience possible.

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