Start Free

Speed up your data preparation with Trifacta

Free Sign Up
Moving Analytics to the Cloud?

Survey of 600+ data workers reveals biggest obstacles to AI/ML in the cloud

Get the Report
Schedule a Demo

Malwarebytes + Trifacta: Scaling Your Startup’s Marketing Intelligence on an AWS Data Lake

May 21, 2019

If you’ve ever used the internet before, which you have because you’re reading this blog right now, chances are you’ve had to fill in little boxes with your information at some point to watch a video, attend a webinar, register for an event, etc. You’re really interested in getting more information on something but you’re also really interested in the latest James Corden Carpool Karaoke video you’re watching while filling in these boxes. With that said, you may not always fill in your information accurately. As a Marketer, it’s usually my job to decipher this data.

As anyone in Marketing or Sales knows, leads can come in from various sources and requires a lot of effort to clean, prepare and standardize the data to be used for consumption. By leveraging Trifacta on their AWS data lake, Malwaresbytes is having success reducing bottlenecks in their marketing lead generation pipeline.

Join us at the AWS Loft on Thursday, May 23rd as Sean Ma, Director of Product Management at Trifacta, and Manjunath Vasishta, Director of Data Science and Engineering at Malwarebytes, discuss how to define new ways of managing information to accelerate and scale revenue generation. Malwarebytes will break down how they’re using a data lake based system on AWS, in combination with a modern data preparation platform, to create an intelligent marketing pipeline and clean messy data.

This session will also close out Data Lake Day at the AWS Loft. Come learn about data lake concepts and the AWS services that enable you to build a secure and efficient data lake.

Event Details:
AWS Loft
525 Market Street, 2nd Floor (Courtyard Entrance)
San Francisco, CA 94105
May 23
5:00-7:00PM PST

Agenda:
4:30PM – Doors Open + Happy Hour
5:00PM–6:00PM – Scaling Your Startup’s Marketing Intelligence on an AWS Data Lake
6:00PM–7:00PM – Drinks + Networking

REGISTER
(If you can pull yourself away from James Corden and Carpool Karaoke)

Related Posts

Guest Post – Self-Service is Key to Unlocking the Potential of Big Data

Keylink Technologies is an Australian-based software company that allows users to manage the exploding... more

  |  July 28, 2016

Wrangling for Tableau

For those who work with data regularly, the problem of “Data Wrangling” can be one of the most... more

  |  August 28, 2014

Watch Both San Francisco User Group Presentations

Our second ever Trifacta user group is now a wrap! Rain poured on the evening of the event, which was... more

  |  April 23, 2018