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Malwarebytes + Trifacta: Scaling Your Startup’s Marketing Intelligence on an AWS Data Lake

May 21, 2019

If you’ve ever used the internet before, which you have because you’re reading this blog right now, chances are you’ve had to fill in little boxes with your information at some point to watch a video, attend a webinar, register for an event, etc. You’re really interested in getting more information on something but you’re also really interested in the latest James Corden Carpool Karaoke video you’re watching while filling in these boxes. With that said, you may not always fill in your information accurately. As a Marketer, it’s usually my job to decipher this data.

As anyone in Marketing or Sales knows, leads can come in from various sources and requires a lot of effort to clean, prepare and standardize the data to be used for consumption. By leveraging Trifacta on their AWS data lake, Malwaresbytes is having success reducing bottlenecks in their marketing lead generation pipeline.

Join us at the AWS Loft on Thursday, May 23rd as Sean Ma, Director of Product Management at Trifacta, and Manjunath Vasishta, Director of Data Science and Engineering at Malwarebytes, discuss how to define new ways of managing information to accelerate and scale revenue generation. Malwarebytes will break down how they’re using a data lake based system on AWS, in combination with a modern data preparation platform, to create an intelligent marketing pipeline and clean messy data.

This session will also close out Data Lake Day at the AWS Loft. Come learn about data lake concepts and the AWS services that enable you to build a secure and efficient data lake.

Event Details:
AWS Loft
525 Market Street, 2nd Floor (Courtyard Entrance)
San Francisco, CA 94105
May 23
5:00-7:00PM PST

4:30PM – Doors Open + Happy Hour
5:00PM–6:00PM – Scaling Your Startup’s Marketing Intelligence on an AWS Data Lake
6:00PM–7:00PM – Drinks + Networking

(If you can pull yourself away from James Corden and Carpool Karaoke)