Class is Now in Session

Presenting The Data School, an educational video series for people who work with data

Learn More

How Malwarebytes Uses Trifacta on an AWS Data Lake to Scale Marketing Intelligence

June 14, 2019

 

Marketing and lead generation is a critical aspect for every company. But collecting, enriching, and maintaining information on leads and customers requires a lot of time and effort – especially as your business scales.

Sean Ma, Director of Product Management Trifacta, and Manjunath Vasishta, Director of Data Science and Engineering at Malwarebytes,  discuss how any organization can define new ways of managing information to accelerate and scale revenue generation. In this presentation, they  break down how they’re using a data lake based system on AWS, in combination with Trifacta to create an intelligent marketing pipeline.

Related Posts

What is Signal Hunting? An Explanation for Business Analysts

Dan Woods is CTO and founder of CITO Research. He has written more than 20 books about the strategic... more

  |  April 1, 2016

How Nordea Bank Leverages Trifacta
to Accelerate Financial Reporting

Nordea Bank is one of the largest banks in Europe, with over 10 million customers in the Nordic region. As... more

  |  June 30, 2017

Data Wrangling for Data-Driven Marketing

Marketing departments know the value of data. After all, Marketing has been on the forefront of gleaning... more

  |  December 6, 2019