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Business Analytics

How Malwarebytes Uses Trifacta on an AWS Data Lake to Scale Marketing Intelligence

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June 14, 2019

 

Marketing and lead generation is a critical aspect for every company. But collecting, enriching, and maintaining information on leads and customers requires a lot of time and effort – especially as your business scales.

Sean Ma, Director of Product Management Trifacta, and Manjunath Vasishta, Director of Data Science and Engineering at Malwarebytes,  discuss how any organization can define new ways of managing information to accelerate and scale revenue generation. In this presentation, they  break down how they’re using a data lake based system on AWS, in combination with Trifacta to create an intelligent marketing pipeline.