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Will Davis

Will Davis is a Director of Product Marketing at Trifacta. He has several years of marketing experience in the Big Data industry. Prior to joining Trifacta, Will led marketing at ClearStory Data, Greenplum and GoodData. Will has a Bachelor's degree in History from Brown Univeristy.

Trifacta for Marketers: Driving Marketing Analytics

This is the second post in a series about how marketers are leveraging Trifacta, following our first post on onboarding marketing data. In this post, we discuss how Trifacta is being used to prepare data for marketing analytics. When presenting marketing findings, one of the first things asked is “How accurate is the data?” When […]

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Will Davis  •  April 30, 2020

Trifacta for Marketers: Accelerating Marketing Data Onboarding

This is the first post in a series about how marketers are leveraging Trifacta Data Engineering Cloud. In this post, we discuss how Trifacta is being used for marketing data onboarding. In recent years, nothing has endured quite like data-driven marketing—using data effectively has become the status quo for modern marketers, and that expectation is […]

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Will Davis  •  April 24, 2020

ETL Tools and Data Wrangling: What’s the Difference?

The extract, transform, and load process (ETL process), and ETL tools, have been the de facto way to move and transform data within data warehouses since the onset. It was, and for many continues to be, a necessary intermediary between data sources and data warehouse/business intelligence implementations, allowing organizations to extract a variety of datasets […]

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Will Davis  •  March 17, 2020

A New Approach to Data Quality for the Era of Cloud & AI

Data quality has been going through a renaissance recently. As a growing number of organizations ramp up efforts to transition computing infrastructure to the cloud and invest in cutting-edge machine learning and AI initiatives, they are finding that the #1 barrier to success is the quality of their data. The old adage “Garbage In, Garbage […]

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Will Davis  •  March 19, 2019
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