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Will Davis

Will Davis is a Director of Product Marketing at Trifacta. He has several years of marketing experience in the Big Data industry. Prior to joining Trifacta, Will led marketing at ClearStory Data, Greenplum and GoodData. Will has a Bachelor's degree in History from Brown Univeristy.

Cleaning Dirty Data & Messy Data

The appeal of being a data analyst or data scientist does not come from cleaning messy data. And yet, it’s the activity that often ends up consuming the majority of their total analytic time—on average, 80 percent of it—while just 20 percent is dedicated to visualizing and analyzing data, creating machine learning models, or other […]


Will Davis  •  September 22, 2020

Why Analytics Leaders Need to Read Data Preparation for Dummies

There’s a common misperception about data management, and it goes something like this: Consolidating your organization’s data into a centralized analytics environment  solves everyone’s problems in finding, accessing, and using data. And when it comes to analytics, you can just run statistical algorithms leveraging high-performance computing engines and voilà! Relevant, accurate, meaningful, and actionable data […]


Will Davis  •  September 14, 2020

Trifacta for Marketing Analytics: Eliminating Ad Fraud

This is the fourth post in an ongoing series about how marketers are leveraging Trifacta. It follows previous posts on marketing data onboarding, marketing analytics, and building a 360º view of the customer experience. What is marketing analytics‘ opportunity and challenge in the modern business landscape? Some marketers might say that it’s digital ads. Digital […]


Will Davis  •  June 18, 2020

Trifacta for Marketers: Paving the Path to a 360º Customer Experience

This is the third post in a series about how marketers are leveraging Trifacta, following our first post on onboarding marketing data and our second post on marketing analytics. In this post, we discuss how Trifacta is being used to increase upsell opportunities through customer marketing. The most cost-effective form of marketing is to your […]


Will Davis  •  May 22, 2020
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