Will Davis is a Director of Product Marketing at Trifacta. He has several years of marketing experience in the Big Data industry. Prior to joining Trifacta, Will led marketing at ClearStory Data, Greenplum and GoodData. Will has a Bachelor's degree in History from Brown Univeristy.
I’ve been thinking about the intersection of data, guidance, and action. Here in the United States, we’re still in the teeth of COVID19, awash in data that’s changing constantly and is difficult to trust. It’s confusing and frustrating. You want guidance from a reputable source so that you can adapt quickly and get back to […]
MoreThis is the fourth post in an ongoing series about how marketers are leveraging Trifacta. It follows previous posts on marketing data onboarding, marketing analytics, and building a 360º view of the customer experience. What is marketing analytics‘ opportunity and challenge in the modern business landscape? Some marketers might say that it’s digital ads. Digital […]
MoreThis is the third post in a series about how marketers are leveraging Trifacta, following our first post on onboarding marketing data and our second post on marketing analytics. In this post, we discuss how Trifacta is being used to increase upsell opportunities through customer marketing. The most cost-effective form of marketing is to your […]
MoreHow can Martha Stewart be of any relevance in a blog post titled “What is data structure?” Stay with us and we promise to explain how Martha can teach us about basic and advanced data structures. When thinking of data structure, think of your car keys. Suppose you’ve lost your car keys at least once […]
MoreThis is the second post in a series about how marketers are leveraging Trifacta, following our first post on onboarding marketing data. In this post, we discuss how Trifacta is being used to prepare data for marketing analytics. When presenting marketing findings, one of the first things asked is “How accurate is the data?” When […]
MoreThis is the first post in a series about how marketers are leveraging Trifacta Data Engineering Cloud. In this post, we discuss how Trifacta is being used for marketing data onboarding. In recent years, nothing has endured quite like data-driven marketing—using data effectively has become the status quo for modern marketers, and that expectation is […]
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