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Will Davis

Will Davis is a Director of Product Marketing at Trifacta. He has several years of marketing experience in the Big Data industry. Prior to joining Trifacta, Will led marketing at ClearStory Data, Greenplum and GoodData. Will has a Bachelor's degree in History from Brown Univeristy.

Trifacta for Marketing Analytics: Eliminating Ad Fraud

This is the fourth post in an ongoing series about how marketers are leveraging Trifacta. It follows previous posts on marketing data onboarding, marketing analytics, and building a 360º view of the customer experience. What is marketing analytics‘ opportunity and challenge in the modern business landscape? Some marketers might say that it’s digital ads. Digital […]

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Will Davis  •  June 18, 2020

Trifacta for Marketers: Paving the Path to a 360º Customer Experience

This is the third post in a series about how marketers are leveraging Trifacta, following our first post on onboarding marketing data and our second post on marketing analytics. In this post, we discuss how Trifacta is being used to increase upsell opportunities through customer marketing. The most cost-effective form of marketing is to your […]

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Will Davis  •  May 22, 2020

Trifacta for Marketers: Driving Marketing Analytics

This is the second post in a series about how marketers are leveraging Trifacta, following our first post on onboarding marketing data. In this post, we discuss how Trifacta is being used to prepare data for marketing analytics. When presenting marketing findings, one of the first things asked is “How accurate is the data?” When […]

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Will Davis  •  April 30, 2020

Trifacta for Marketers: Accelerating Marketing Data Onboarding

This is the first post in a series about how marketers are leveraging Trifacta Data Engineering Cloud. In this post, we discuss how Trifacta is being used for marketing data onboarding. In recent years, nothing has endured quite like data-driven marketing—using data effectively has become the status quo for modern marketers, and that expectation is […]

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Will Davis  •  April 24, 2020
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