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Will Davis

Will Davis is a Director of Product Marketing at Trifacta. He has several years of marketing experience in the Big Data industry. Prior to joining Trifacta, Will led marketing at ClearStory Data, Greenplum and GoodData. Will has a Bachelor's degree in History from Brown Univeristy.

ELT Tools and Data Wrangling in the Cloud

Is ETL dead? What is the difference between ETL vs ELT? Did ELT take over or is something new taking its place? It’s a question that has come up a lot in recent years as organizations modernize their analytics infrastructure. Huge shifts are underfoot in the analytics landscape and it isn’t always clear where this […]


Will Davis  •  December 21, 2020

Your Guide to the Benefits, Challenges, and Best Practices of Data Governance

Picture this scenario: a group of health insurance analysts want to understand the variation in cost of a medical procedure. However,  the data they receive from partnering hospitals is stored in different systems throughout the organization and its accompanying metadata doesn’t match up, making it nearly impossible for users to understand the context of the […]


Will Davis  •  October 25, 2020

How To Format Cells In Excel

If you are wondering how to format cells in excel, you have came to the right place. Small formatting adjustments can make all the difference to a Microsoft Excel workbook. A small pop of color here, a change of font there, and suddenly, your workbook is no longer just a sea of rows and columns, […]


Will Davis  •  October 24, 2020

6 Master Data Management Best Practices for an Effective Strategy

What is a Master Data Management Strategy? Master data management strategy (MDM) refers to the governing procedures for entering, aggregating, consolidating, de-duping, standardizing, and maintaining data en masse throughout an organization. By ensuring control and reliability, MDM creates a single source of master data that can be applied and maintained by many different entities throughout […]


Will Davis  •  October 18, 2020

Cleaning Dirty Data & Messy Data

The appeal of being a data analyst or data scientist does not come from cleaning messy data. And yet, it’s the activity that often ends up consuming the majority of their total analytic time—on average, 80 percent of it—while just 20 percent is dedicated to visualizing and analyzing data, creating machine learning models, or other […]


Will Davis  •  September 22, 2020

Designer Cloud for Marketing Analytics: Eliminating Ad Fraud

This is the fourth post in an ongoing series about how marketers are leveraging Designer Cloud. It follows previous posts on marketing data onboarding, marketing analytics, and building a 360º view of the customer experience. What is marketing analytics‘ opportunity and challenge in the modern business landscape? Some marketers might say that it’s digital ads. […]


Will Davis  •  June 18, 2020
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