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Will Davis

Will Davis is a Director of Product Marketing at Trifacta. He has several years of marketing experience in the Big Data industry. Prior to joining Trifacta, Will led marketing at ClearStory Data, Greenplum and GoodData. Will has a Bachelor's degree in History from Brown Univeristy.

What Is ETL? ETL vs. ELT vs. Data Wrangling in the Cloud

Is ETL dead? Did ELT take over or is something new taking its place? It’s a question that has come up a lot in recent years as organizations modernize their analytics infrastructure. Huge shifts are underfoot in the analytics landscape and it isn’t always clear where this change leaves ETL. The short answer? No, ETL […]


Will Davis  •  December 21, 2020

6 Master Data Management Best Practices for an Effective Strategy

What is a Master Data Management? Master data management (MDM) refers to the governing procedures for entering, aggregating, consolidating, de-duping, standardizing, and maintaining data en masse throughout an organization. By ensuring control and reliability, MDM creates a single source of master data that can be applied and maintained by many different entities throughout a business.  Why […]


Will Davis  •  October 18, 2020

Cleaning Dirty Data & Messy Data

The appeal of being a data analyst or data scientist does not come from cleaning messy data. And yet, it’s the activity that often ends up consuming the majority of their total analytic time—on average, 80 percent of it—while just 20 percent is dedicated to visualizing and analyzing data, creating machine learning models, or other […]


Will Davis  •  September 22, 2020

Why Analytics Leaders Need to Read Data Preparation for Dummies

There’s a common misperception about data management, and it goes something like this: Consolidating your organization’s data into a centralized analytics environment  solves everyone’s problems in finding, accessing, and using data. And when it comes to analytics, you can just run statistical algorithms leveraging high-performance computing engines and voilà! Relevant, accurate, meaningful, and actionable data […]


Will Davis  •  September 14, 2020
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