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Will Davis

Will Davis is a Director of Product Marketing at Trifacta. He has several years of marketing experience in the Big Data industry. Prior to joining Trifacta, Will led marketing at ClearStory Data, Greenplum and GoodData. Will has a Bachelor's degree in History from Brown Univeristy.

What Is ETL? ETL vs. ELT vs. Data Wrangling in the Cloud

Is ETL dead? Did ELT take over or is something new taking its place? It’s a question that has come up a lot in recent years as organizations modernize their analytics infrastructure. Huge shifts are underfoot in the analytics landscape and it isn’t always clear where this change leaves ETL. The short answer? No, ETL […]

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Will Davis  •  December 21, 2020

Your Guide to the Benefits, Challenges, and Best Practices of Data Governance

Picture this scenario: a group of health insurance analysts want to understand the variation in cost of a medical procedure. However,  the data they receive from partnering hospitals is stored in different systems throughout the organization and its accompanying metadata doesn’t match up, making it nearly impossible for users to understand the context of the […]

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Will Davis  •  October 25, 2020

Leveraging the Six Elements of Excel Formatting

Small formatting adjustments can make all the difference to a Microsoft Excel workbook. A small pop of color here, a change of font there, and suddenly, your workbook is no longer just a sea of rows and columns, but an organized, presentable table of data.  Below, we take a closer look at how to format […]

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Will Davis  •  October 24, 2020

6 Master Data Management Best Practices for an Effective Strategy

What is a Master Data Management? Master data management (MDM) refers to the governing procedures for entering, aggregating, consolidating, de-duping, standardizing, and maintaining data en masse throughout an organization. By ensuring control and reliability, MDM creates a single source of master data that can be applied and maintained by many different entities throughout a business.  Why […]

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Will Davis  •  October 18, 2020
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