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Data Engineering for Data-Driven Marketing

Marketing departments know the value of data. After all, Marketing has been on the forefront of gleaning insights from data to foster positive relationships with new and existing customers and ultimately increase conversion rates and revenue. Harnessing data to more accurately target potential customers, personalize customer engagement in real time, and improve customer loyalty is […]

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Trifacta  •  July 6, 2021

What Is a Data Stack and How Does It Impact Analytics?

We hear a lot about organizations undergoing “data modernization” in order to become more data-driven. Essentially what that means is that these organizations have recognized that legacy data tools aren’t very good at solving modern data problems. They’re in the process of moving data out of legacy mainframe databases and, at the same time, replacing […]

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Trifacta  •  December 16, 2020

How to Change Date Format in Excel

When you enter a date into Microsoft Excel, the program will format it according to the default date settings. For example, if you want to enter the date February 6, 2020, the date could appear as 6-Feb, February 6, 2020, 6 February, or 02/06/2020, all depending on your settings. You may find that if you […]

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Trifacta  •  November 2, 2020

Introducing the Data School with Professor Joe Hellerstein

Looking for an overview of what’s changing in data management? Wondering about the new rules of the road in an era of cloud databases, machine learning and the democratization of analytics? Interested in guidance on architectures and strategies for orienting your business around data-driven decisions and processes?

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Trifacta  •  March 16, 2020
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