Marketing departments know the value of data. After all, Marketing has been on the forefront of gleaning insights from data to foster positive relationships with new and existing customers and ultimately increase conversion rates and revenue. Harnessing data to more accurately target potential customers, personalize customer engagement in real time, and improve customer loyalty is […]
MoreWe hear a lot about organizations undergoing “data modernization” in order to become more data-driven. Essentially what that means is that these organizations have recognized that legacy data tools aren’t very good at solving modern data problems. They’re in the process of moving data out of legacy mainframe databases and, at the same time, replacing […]
MoreLooking for an overview of what’s changing in data management? Wondering about the new rules of the road in an era of cloud databases, machine learning and the democratization of analytics? Interested in guidance on architectures and strategies for orienting your business around data-driven decisions and processes?
MoreThere’s been a lot of hard news to adapt to in recent days and weeks. The world is a serious place right now, and I know we’re all hoping for the health and economic trends to shift toward the positive soon. Meanwhile, if you’re like me, it can be comforting to do some constructive work […]
MoreForrester released its second Wave covering data preparation, and we’re proud to share the news that Trifacta ended up as a Leader. In my view, the report’s big picture is one of tremendous opportunity and major growth in the data preparation market as a whole. Forrester notes that “the data prep solutions market is growing […]
MoreTableau announced their integrated Data Prep solution last week, joining Microsoft in coupling lightweight data preparation into an end-user business intelligence solution. As Jeff Heer documented in his blog post, we’re old friends with both companies (I interned at Microsoft in the 1980s!), and happy business partners with Tableau and Microsoft as well. It’s great […]
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