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Paige Schaefer

Paige Schaefer is a Product Marketing Associate at Trifacta. Previously, she worked in marketing at San Francisco startups NerdWallet and Inkling before finding her way to big data. Paige attended Macalester College in St. Paul, Minnesota.

Excel Running Slow? We Know. See How Trifacta Can Help

“Excel running slow” is a common complaint for more and more users. Excel’s ubiquity and ease of use are its strengths, but Excel runs slow when tackling large data sets. We’ve said it before: the simple fact is that Excel’s framework for data processing wasn’t made for big data. It’s not just that Excel becomes...

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Paige Schaefer  •  July 25, 2020

Data Standardization: Key to Scaling Analytics in a Digital, Social World

To make data useful for collaborative study, modeling, and large-scale analytics, data standardization is a necessary process. Standardizing data—such as matching the terms “Ave vs. Avenue vs. Ave.” to “Ave.”—increases the speed at which data analysts can work. The need for data standardization has grown exponentially as data sources become more and more diverse, regardless...

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Paige Schaefer  •  June 17, 2020

What’s the Difference Between Structured and Unstructured Data?

Structured and unstructured data are both used extensively in data analysis but operate quite differently. Let’s take a closer look at these two data formats to understand just how different structured data and unstructured data are.  Structured data vs unstructured data Searchability is often used to differentiate between structured vs unstructured data. Structured data typically...

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Paige Schaefer  •  May 15, 2020

7 Ways Data Enrichment Boosts Your Business

Data is the lifeblood of contemporary businesses and is used to formulate marketing, sales and customer service strategies. It is at the core of every decision business leaders make to promote the growth and profitability of their organizations. Data empowers leaders to make precise decisions based on facts and trends rather than speculations. Excellent business...

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Paige Schaefer  •  May 11, 2019

Trifacta Launches Survey on the State of Data Preparation

Today, we announced the results of our first-ever survey on the state of data preparation, which includes responses from nearly 300 analysts and IT professionals. At a high-level, the results show that organizations are spending too much time preparing data, and this wasted time is hindering analytic progress. When we crunched the numbers, however, we...

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Paige Schaefer  •  May 17, 2018
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