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We’re #1 Among End Users for Data Preparation – 4 Years and Counting

February 28, 2018

The users have spoken—for the fourth consecutive year, we’ve been named the #1 data preparation vendor in the End User Data Preparation Market Study conducted by Dresner Advisory Services. Under the Wisdom of Crowds® methodology, Dresner surveyed a wide range of participants and reported on their data prep usage patterns, the importance of data prep in their everyday work, and the data prep features they prefer. In considering 28 vendors, Trifacta came out on top.

To be considered the data wrangling platform of choice among end users confirms the success that we see among our customers every day. From wrangling voter registration data to build the first national voter file to decreasing drug development time by wrangling clinical trial data to developing new stock market products for global customers, Trifacta end users are wrangling data to tackle critical business challenges. This latest ranking also coincides with considerable traction that we’ve seen on Gartner Peer Insights, Gartner’s crowd-sourced review site, where Trifacta is currently ranked 4.7 out of 5 with 32 reviews. For us, it’s a huge point of validation to be consistently recognized as a leader not just among analysts, but among the end users of these technologies themselves.

We invite you to review the results of this study by downloading the full End User Data Preparation Study from Dresner Advisory Services. We identified a few statistics that we found particularly interesting below:

The usability features considered to be the biggest priority among end users include “immediate preview and feedback” and “visual interface.”
Other important usability features include “machine learning and recommendations based on usage data” and “less than 2 second response time for design features,” among other nontechnical user-oriented features. We’ve specifically designed Trifacta around features like these, and are excited to hear they’re now a top priority among data prep end users.

2018 saw a shift in favor toward standalone tools.
This trend resonated with us. At Trifacta, we’ve made a conscious effort to partner with best-of-breed data vendors instead of building our own application-specific solutions. Not only has this allowed us to concentrate solely on building a rich data wrangling experience—which, in and of itself, is a thorny problem to solve—but also ensures organizations can choose the best technologies for their business.

Seventy-two percent of respondents say they “constantly” or “frequently” make use of end-user data preparation.
Only about 7 percent of respondents only “rarely” or “never” perform end-user data preparation. Notably, the highest frequency of use came from respondents in sales and marketing departments, where there is often a variety of complex, business-critical data to wrangle.

Twenty-two percent say their current approach to data preparation is “highly” effective and has improved over time.
Witnessing the data prep market develop over time as end users find new and more effective approaches to preparing data is exciting, through there is clearly still room for continued growth. Twenty-two percent is a small percentage, and we’re excited to see that number grow in years to come.

Once again, we’re honored to have received this recognition and are excited to play a key role in the continued development of the data preparation market.

To download the the full End-User Data Preparation Study from Dresner Advisory Services, click here. And to learn more about Trifacta’s award-winning product by experiencing it firsthand, sign up for free Trifacta Wrangler today!