Product Marketing

Marketing | Boston, MA | Full time

Job Description

Trifacta is seeking a Senior Manager or Director of Product Marketing (depending on experience) to drive the company’s go-to-market for the company’s flagship enterprise product in the cloud. This individual will lead content development, sales enablement, competitive analysis, campaign strategy and many other functions in support of the company’s enterprise platform. The role will require the collaboration cross-functionally with the sales, product management, and other marketing teams to shape and scale sales initiatives and campaigns aimed at revenue growth.

Responsibilities:
  • Drive positioning, messaging, content development and campaigns to scalably build demand for Wrangler Enterprise in cloud environments including AWS and Microsoft Azure
  • Become a Trifacta expert - you should understand the product’s capabilities and value proposition to different stakeholders in the buying process
  • Act us a customer advocate in communicating the value proposition of Trifacta’s product and specific features to the different personas we market to
  • Craft the story behind our products and their value proposition based on a deep understanding of market drivers, customer needs and Trifacta  product capabilities
  • An understanding of the analytics and data markets and the nuances of their audiences is a must for this role
  • Be a prolific content creator, both producing pieces individually and managing third parties to produce campaign content, presentations, technical white papers, blogs and videos
  • Develop internal sales enablement content and training sessions ensuring relevant stakeholders understand product functionality and how to position to potential prospects 
  • Ensure successful product release & launch communications as well as refine our ongoing marketing strategies and execution
  • Develop deep understanding of the cloud market and products, and mentor the broader Trifacta team to do the same
  • Research competitive products and ensure internal stakeholders have the appropriate training and content to effectively position Trifacta against the competition

Requirements
  • 6+ years of product marketing experience in enterprise software and a preferred focus on data management, analytics or a related field 
  • Experience with hands-on content development of blogs, product demos, sales presentation material and other forms of content designed for external and internal consumption
  • Collaborative and team-oriented, with an ability to build strong working relationships across levels and departments
  • Proven success leading and executing development and product go-to-market plans for Enterprise customers
  • Strong business acumen, as well as strong analytical and strategic thinking abilities to draw conclusions based on data

*Open to remote for a qualified candidate

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