We Empower Teams to Solve Problems Through Data

Customer value is our compass for hard decisions, the True North for everything we do. For us, everything starts with the people who know the data best, and the simplicity and power we bring to their work.

We achieve excellence through small, rapid experiments and real-world metrics. Lightweight iteration allows us to go fast and continually improve in the absence of perfect information. Iteration is our path to risk-taking, exploration and wonder.

Important decisions are never easy—or deferrable. When faced with hard decisions, we efficiently make our call with the data available, rally around the outcome, and deliver what we promise

We believe the best ideas come from people who are curious enough to ask the next question. As innovators, we always have more to learn—from our customers, from research, from each other, and from the data at hand. Even our products share this commitment to learning.

Great work has outsized impact—far beyond what it would deliver on its own. We multiply our own efforts through teamwork, mentorship and partnership. We multiply the work of our colleagues and customers via products and processes that transfer our superpowers into their hands.