Data is the lifeblood of contemporary businesses and is used to formulate marketing, sales and customer service strategies. It is at the core of every decision business leaders make to promote the growth and profitability of their organizations. Data empowers leaders to make precise decisions based on facts and trends rather than speculations.

Excellent business leaders use data wrangling to clean, structure and enrich data for decision making. Many forward-looking organizations are acknowledging that data has become diverse and unstructured and hence the need for data wrangling. Data wrangling has six steps including discovering, structuring, cleaning, enriching, validating, and publishing. In here, will examine the fourth step of data wrangling: data enrichment.